HEART & SOL | Heart & Sol is a community-centered wellness brand that I founded and developed from the ground up. I created the complete brand identity, including the logo, visual system, messaging, and creative direction, and continue to manage the brand across digital and physical touchpoints. My responsibilities include designing social media content, developing marketing materials, organizing community events, creating branded merchandise and yoga mats, and producing a cohesive brand experience that fosters movement, connection, and mindfulness. Through thoughtful design and storytelling, Heart & Sol demonstrates how a brand can cultivate both community and meaningful experiences.
