FLIPSIDE | This identity developed for the fictional company, Flipside, promotes sustainability in the music industry and acknowledges the flipside, or less popular side, of merchandise in the music industry— the carbon footprint and its lasting effects on the planet.
A subsequent awareness and fundraising campaign called "No Cut Corners" was also created. This campaign connects to Flipside’s brand with a play on vinyl terminology, but also to the saying "cutting corners," meaning to do something in the easiest, cheapest, or fastest way—making a statement about avoiding fast fashion and unsustainable approaches in merchandising, shipping, and our everyday lives.
LOGO DESIGN PROCESS
