DAYDREAM STUDIO | This open-ended project provided the opportunity for me to explore branding and identity to create a fictional business. My focus on empty storefronts and struggling downtowns during the pandemic inspired a creative strategy, visual language, and design deliverables for a business that will fill a storefront in Jefferson, Iowa, once we achieve a new normal. “Daydream” is an innovative plant and pottery shop unique to this downtown area.
